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Social media: A new pillar of the mortgage business
Among leaders in the mortgage industry, social media are quickly becoming an integral part of almost every aspect of operations. The change is happening for a number of reasons, including:Click to...
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planetRE Launches Integrated CRM and Social Media Platform
planetRE, a technology provider for online real estate, has announced planetRE CM, one of the industry’s first interactive unified client communication management platforms. The new SaaS platform...
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What Are You Marketing For?
It’s funny to think back to the early years of grade school when I’d spend the entire recess chasing girls. When that bell rang, they were running and I was following. It seemed like a good idea at the...
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The Truth About Direct Mail: Still Effective for the Mortgage Industry or a...
As a mortgage professional, you may wonder “Is direct mail dead?” It’s a common conversation going on amongst mortgage marketing experts today. Actually, the debate rages in every industry, but you...
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Mortgage Professionals: Where Are You Headed in 2011?
Do you feel like you have been treading water ever since the housing bubble burst? If you have, where is that getting you? It comes down to this: If you aren’t progressing, you’re regressing. That’s...
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Four Questions to Ask Yourself About Certification
Now that you’ve passed your Nationwide Mortgage Licensing System (NMLS) licensing exam, what’s next? Do you even need certification above and beyond the minimum licensing requirements? Here are four...
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Developing a Solid Branch Starts With Being a Servant
In today’s uncertain and highly fragmented mortgage industry, mortgage professionals must continually strive to distinguish themselves. Reforms over the past few years have drastically limited the...
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Mortgage Marketing: Is My Community Manager Qualified?
The title “Community Manager” is popping up all over the place. So you may be asking ... what is a "Community Manager" exactly? In my opinion, this is just another title for a "Marketing Director" and...
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Mortgage Returns Launches New Guaranteed Targeted Marketing Program
Mortgage Returns has announced the launch of a new marketing program with a money-back guarantee. Mortgage Returns’ first guaranteed marketing program focused on the challenge of customer retention. As...
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Cogent Road Announces Integration With PriceMyLoan
Cogent Road, a provider of innovative cloud-based mortgage technologies, has announced the integration of its Roohmz Mortgage (Enterprise) Management/Loan Production System with PriceMyLoan, the...
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Orion Financial Group Celebrates 20 Years of Operations
Orion Financial Group Inc. announces its 20th year of successfully helping mortgage servicers and investors with their documentation needs. Since its inception in 1993, the company has grown...
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Weatherproofing Your Advertising Budget
Henry Ford said, “A man who stops advertising to save money is like a man who stops a clock to save time.” Wise lenders that have weathered the storm don’t stop marketing and instead increase their...
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