Weatherproofing Your Advertising Budget

Henry Ford said, “A man who stops advertising to save money is like a man who stops a clock to save time.” Wise lenders that have weathered the storm don’t stop marketing and instead increase their volume to keep business flowing in. Lenders who panic and stop marketing put themselves in a bad position if their referral base slows down and are left with an empty pipeline. Even though rates are higher, there are still affective ways to generate purchase and refi business through targeted direct mail campaigns.Click to continue